About Keurig 2.0

Keurig’s next big thing for single-serve coffee, the Keurig 2.0, hasn’t gotten some of the best attention due to their “brand sensing” for K-Cups. In case you missed it, the Keurig 2.0 will not brew any non-K-Cup brands, so any copycat K-Cups you purchase or the reusable use-your-own-coffee pods will not work with the machine. Despite how it appears on the surface, there is a good reason for why Keurig has chosen to restrict which K-Cups can be used with the new machine.

For starters, the Keurig 2.0 can brew both a single cup of coffee and a carafe (about 4 cups of coffee). The machine instantly knows which to brew by scanning the lid of the K-Cup or K-Carafe pack inserted. Obviously, it can’t do this with non-Keurig K-Cups or the reusable cups.

Secondly, many of the new K-Carafe packs have little numbers on their lids, which corresponds to the proper brewing process for the Keurig 2.0 machine.


The idea behind it is to brew different roasts of coffee differently to produce the best tasting coffee possible. This isn’t possible either with copycat or reusable K-Cups.

If you like a particular brand of K-Cup, don’t fret that it won’t be available for the Keurig 2.0. Keurig has announced that over 40 brands have committed over 250 flavors of K-Cups for the 2.0. You won’t have to give up your favorite brand or even blend of K-Cup coffee. Whether you want a single cup or a carafe, you will be able to find your preferred selection.  Rest assured, our entire K-Cup inventory is compatible with Keurig 2.0.

We will be selling Keurig 2.0 machines very soon! Look for our big announcement this Spring, but until then, stock up on K-cups for your current machine. You don’t want to run out before purchasing the next big thing in coffee.

4 thoughts on “About Keurig 2.0

  1. Susan Buck

    Very unhappy with not having ability to use other coffees of my choice. I bought the 2.0 machine at Costco and never thought to ask if able to use reusable cup. Have had the machine days and have already needed to clean needle which caused ruined cups of coffee since only scant amt in cup. Find it hard to fathom that a company that was started in Vermont,would produce such an environmentally unfriendly product. Is the company really that financially insecure that you won’t allow independent coffees to be used,as per personal choice.I will now go about the hassle of trying to return this coffeemaker and advise other like minded people to not make same mistake I did. Sincerely,Susan Buck

  2. Melanie

    I can not return this machine now but you can brew any coffee you want too! Just save one lid and fold it over the side of your k cup and it will brew any k cup you want. I wish I knew this before I purchased the machine but because of this Now I Do Not Want to buy K cups from Keurig.
    That is horrible and the better come out with a snap on lid or they are going lose the market.
    Melanie Graham

  3. Sue Barnett

    I totally agree with the other two comments. It was a gift from my children and I would not return it because of that. It is very expensive to buy the pods. If you do not make a reusable pod you will differently lose the market on this machine. Those of us who have this machine are pretty much stuck unless it breaks or we get tired of spending so much money for a cup of coffee in your own home. Kind of crazy. You should figure something else out to keep us your customers.

    Sue Barnett

  4. Emily

    Wow, peal off the lid of a real Kcup and place it over the top of a reusable filter or a knock off Kcup and it totally works in my Keurig 2.0!!! Genius!!


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