Keurig’s next big thing for single-serve coffee, the Keurig 2.0, hasn’t gotten some of the best attention due to their “brand sensing” for K-Cups. In case you missed it, the Keurig 2.0 will not brew any non-K-Cup brands, so any copycat K-Cups you purchase or the reusable use-your-own-coffee pods will not work with the machine. Despite how it appears on the surface, there is a good reason for why Keurig has chosen to restrict which K-Cups can be used with the new machine.
For starters, the Keurig 2.0 can brew both a single cup of coffee and a carafe (about 4 cups of coffee). The machine instantly knows which to brew by scanning the lid of the K-Cup or K-Carafe pack inserted. Obviously, it can’t do this with non-Keurig K-Cups or the reusable cups.
Secondly, many of the new K-Carafe packs have little numbers on their lids, which corresponds to the proper brewing process for the Keurig 2.0 machine.
The idea behind it is to brew different roasts of coffee differently to produce the best tasting coffee possible. This isn’t possible either with copycat or reusable K-Cups.
If you like a particular brand of K-Cup, don’t fret that it won’t be available for the Keurig 2.0. Keurig has announced that over 40 brands have committed over 250 flavors of K-Cups for the 2.0. You won’t have to give up your favorite brand or even blend of K-Cup coffee. Whether you want a single cup or a carafe, you will be able to find your preferred selection. Rest assured, our entire K-Cup inventory is compatible with Keurig 2.0.
We will be selling Keurig 2.0 machines very soon! Look for our big announcement this Spring, but until then, stock up on K-cups for your current machine. You don’t want to run out before purchasing the next big thing in coffee.